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Asada Milling: showcasing the importance of talc in today’s world

Article - September 14, 2023

From cosmetics and pharmaceuticals to agricultural pesticides and ceramics, Asada Milling’s talc products provide the basis needed to ensure quality.

A small, research and development-based company with an international presence, Asada Milling was first established almost 80 years ago and today its products are used in a wide variety of industries.

Now more than ever, company president Hatsue Asada foresees “huge growth” in their talc used for resin compounds and, accordingly, the firm is looking to expand its presence in new fields.

One target industry is electric vehicles (EVs). “With the advent of EVs,” Ms. Asada explains, “more resin is used in vehicles because the body and components need to be lighter, and we are looking to develop a new high-performance talc that is both strong and heat-resistant.”

The plan, as it stands, is to mass produce in China, where the company has had a base for 20 years, and bring the new products to Japan for Japanese automotive manufacturers.

Free from the logistics issues created by the pandemic, the future looks bright in the cosmetics industry too, which is predicted to return to pre-pandemic levels, achieving a value of USD 450 billion by the year 2028.

“We are seeing increasing demand for our products,” Ms. Asada confirms. “And we export to countries such as the U.S., Korea, China, Southeast Asia and Europe.”

Though the company is not currently seeking potential new partners, Ms. Asada has a clear plan for the future.

“The environment is an important factor in our business operation,” she explains. “We are developing a biodegradable resin talc masterbatch, for which there will soon be a growing need. We are also trying to use recycled resin in our production to further contribute to the environment, making it vital for us to persist in the research and development of new technologies.”