Leading Japanese optical equipment manufacturer Vixen is enhancing user experience with advanced binoculars and telescopes, expanding into new markets.
Being close to nature brings a sense of serenity that for many cannot be matched. Binoculars and telescopes are key tools in allowing us to observe the world around us and Japanese manufacturer Vixen is enabling its customers to see even more with its image-steady products. Founded in 1949, the company specializes in high-quality optical equipment for customers ranging from keen astronomers to concert goers.
An example of this expanded use for binoculars can be seen in Vixen’s ATERA II. These binoculars are equipped with a vibration canceller that mechanically suppresses the small vibrations transmitted from the hands, reducing strain on the eyes, not only allowing the user to operate the binoculars for longer, but also increasing the magnification from 10x to 16x. This increased functionality benefits a wide range of customers, from birdwatchers to sports fans and live-music lovers. Company President Kazushige Niitsuma is aiming to increase Vixen’s customer base further, adding: “The deeper we can dig into the demand for binoculars, the more we can expand.”
ATERA II ED
The company, which functions in both the B2B and B2C markets, has also moved into creating apps and software centered around astronomy. These apps not only introduce new customers to the fascinating world of the night skies, but also further engage astronomers to discover more about their hobby. The products are created by receiving direct feedback from users, as Mr. Niitsuma says: “Learning directly from our customers is very important, as it allows us to reflect their needs in our products.”
Vixen has an established network of B2B companies, and is always on the lookout for likeminded partners seeking to enhance the popularity of optical equipment, especially in the field of distribution.
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