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Trailblazing Digitalization of Japan’s Printing Industry

Article - May 17, 2024

SELCAM is revolutionizing the Japanese printing industry through digital transformation and its bespoke products and solutions, aiming to expand operations to new industries and bring its expertise to the international market.

Founded in 1988 as a software vendor, Japanese printing company, SELCAM, has become one of the leading suppliers of printing solutions in Japan ranging from 3D printers to laminators. Company president, Motoki Ando, attributes the company’s success to its core focus on the transition from analog to digital, including developing specialized software for digital silk printing. 

Mr. Ando highlights the great opportunity for growth in the digitalization of the Japanese textile industry, adding that “SELCAM is filling this gap in the industry, having also assisted other Japanese companies in their digital transformation through the sale of our products”.

SELCAM’s product line features over 30,000 items, including well-known brands, as well as its own products such as the Neschen Coldlam laminator. The company’s primary customer base includes the textile, visual communication, and packaging industries. Mr. Motoki points out that the company deals with a diverse range of industries, providing tailored solutions ranging from signs and displays to building materials and carpets. With such a diverse customer base comes diverse needs. SELCAM has this covered however, as Mr. Ando points out, “Inkjet printers allow us to print everything apart from air…with the largest share of inkjet printers in Japan, SELCAM can provide customized printing solutions for customers’ ever-changing needs.”

The company hopes to expand its operations to other industries by collaborating with companies in other sectors. As well as growing within the domestic market, Mr. Ando hopes to begin exporting Japanese materials and machines to the international market, citing potential partnerships with leading players in the printing industry including Hewlett Packard.