Local entrepreneurs often had to set out on their own without the help of foreign investors. In doing so, they became independent and strong, and came to understand the local market like no outsider ever could. Moreover, managers tend to infuse their business activities with social responsibility, lending a helping hand to their fellow Colombians in need.
As a result, Colombia’s private sector is solid and businesspeople here play a vital role in the country’s social and economic development. And now that Colombia has returned to a more stable state, foreign investors are taking notice of the local talent, success stories, innovation and ethical behavior. Add to this cocktail a transparent and well-regulated financial sector, a wealth of natural resources and attractive investment incentives, and the global business community is thrilled to have a new market with such vast potential. Some of the world’s biggest and most powerful multinational companies – from the U.S., Canada, Europe, Brazil, China and Korea, among others – are heading Colombia’s way to take advantage of these still early stage developments.
On the following three pages, 11 companies are highlighted for their contributions to the local economy. Some began from a grassroots level and are now sector leaders, such as Servientrega, Inversiones Mundial
, while others became key allies of foreign brands in Colombia, like Hyundai
Colombia. Some of these companies, including Grupo Bolivar, Grupo Aval
, began as a response to fulfill a clear demand. In addition, Pacific Rubiales
, Procafecol, Grupo Nutresa and Grupo Aviatur are four local companies that have very successfully harnessed Colombia’s natural wealth.