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The sock enthusiasts taking one foot forward in global markets

Article - July 17, 2023

Tabio Corporation has been supplying ultimate-comfort, long-lasting socks to the Japanese market for decades and is now looking to expand.

A specialized manufacturer of socks and legwear first established in 1968, Tabio Corporation now boasts some 241 stores in Japan alone as well as another 32 worldwide.

Company president Katsuhiro Ochi is adamant that the key to the firm’s success lies in its commitment to its products: “Our competitors pursue the growth of revenue through mass production; we have always pursued quality over everything else.”

The firm’s much-loved football socks are a good example here, enjoying widespread popularity despite being made by a sock, rather than a sports specialty brand.

Looking to the future, e-commerce will have a crucial role to play as the company continues to grow. Mr. Ochi again: “We have made a decision that future expansion will come through online shopping. When we find a particular country that has good sales through e-commerce, we will expand in that country by opening a few physical shop locations.”

With existing stores in the UK, France and China, the company’s latest target is the U.S. market, a move that could see its sales figures increase by more than the 13% already recorded in 2022. The company’s main goal is to ensure comfortable feet throughout the world, stresses Mr. Ochi.

“Having comfortable feet is an important factor in leading a happy life. We would like to Step Beyond to make people's feet comfortable around the world with our Sock Enthusiastic temperament as a driving force.”