Making strides in manufacturing and tactical international investment, Nisshin Chemical stands poised to help their clients break into the global market.
By Daniel de Bomford
From the nourishing caress of a hair cream to the invigorating allure of a fragrance, the products we rely on daily define our comfort and confidence. These unseen essentials transform routines into rituals, blending elegance with purpose. At the core of this innovation stands Nisshin Chemical, a high-performance developer and manufacturer, a driving force behind the creation of solutions elevating everyday life. With every product, they redefine the art of refinement and functionality.
Nisshin Chemical Co., Ltd., established in 1970, has emerged as a market leader in contract manufacturing. Initially focused on producing aerosols for industrial, automotive and deodorant applications, the company’s journey into cosmetics began with haircare products. “We began receiving orders such as hair sprays and styling forms from a global brand company,” recalls President Hiroshi Takada. Around the same time, demand for bathroom fragrances surged. “The toilet sanitary environment was not so good, so aerosol products that had an immediate effect on the odor were very popular,” Mr. Takada says. From that point, Nisshin Chemical’s trend-savvy approach attracted clients seeking products beyond aerosols, such as styling gels. As fashion trends evolved, the company responded by developing hair creams, mists and waxes. This progression naturally enhanced their expertise in personal beauty and care, expanding their product range to include gels, foams, creams and oils.
A major turning point came in 2005 with the revision of the Pharmaceutical Affairs Law, which allowed companies to outsource product manufacturing. “Until then, brand companies could not outsource the entire manufacturing process and had to carry out the part of manufacturing process in-house,” Mr. Takada explains. The law opened the market to fabless companies—startups focused on planning, design and marketing—enabling them to outsource manufacturing entirely to OEMs like Nisshin. “These companies are typically founded by young people who have planning, designing or marketing capabilities, and they can outsource the whole manufacturing process to an OEM company like us,” says Mr. Takada. This shift not only broadened Nisshin’s domestic client base but also positioned the company to collaborate with international brands, leveraging its manufacturing expertise to meet global market demands.
Board members of headquarters and Bodibasixs
Nisshin Chemical continued its global expansion this year with the acquisition of Malaysian OEM and ODM company Bodibasixs Manufacturing (BSX). “I think the potential in BSX is quite significant. Malaysia doesn’t have a large population, but ASEAN has 680 million people,” Mr. Takada says. With many of its clients looking abroad for new markets as the domestic market shrinks, Nisshin Chemical has gained an enviable position. BSX’s capacity to produce halal products means it can serve Muslims across Asia and look to continue expansion into India and the Middle East. “I believe that considering the price, local production for local consumption becomes a key factor. To achieve that, significant investments are required in infrastructure development for factories and production processes. BSX can play a pivotal role in this effort,” Mr. Takada says.
Another major advantage offered by Nisshin Chemical is flexibility and advanced manufacturing expertise. As Mr. Takada explains, “High-mix-low-volume is our biggest strength because we initially specialized in aerosols, and there were a lot of small lots for that product.” Mr. Takada says that they are constantly looking for ways to improve efficiency and reduce waste through technology. “There are many companies in Japan that make machines to automate the process, and we are using their machines to reduce the labor needed on the production line. We are also incorporating digital tools into making smart factories.”
With its forward-thinking approach to production and expansion, Nisshin Chemical prepared for future challenges. Its willingness to embrace new technology and bold steps into the international market give it the edge in a competitive market. With the confidence gained from experience, they are the trusted choice for manufacturing.
To hear more from President Hiroshi Takada of Nisshin Chemical, check out this interview with him
0 COMMENTS