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The benefits of ‘Social Business Responsibility’

Article - July 29, 2011
Now under way, the Social Business Responsibility project aims to meet the basic needs of the population and protect the environment
To understand what ‘Social Business Responsibility’ is, the structure of the Colombian society needs to be understood first.

Each citizen is a part of numerous branches including academics, the government and companies. Each one has a role to play inside the construction, transformation and development of its society. Such roles are related to each person’s personal activities that move each individual forward with the rights and responsibilities that each citizen should have and carry out in society. These responsibilities would be respecting each other, society, culture and nature, abiding by the law, and the duties of each citizen. The survival and sustainability of a society largely depend on how each individual executes his or her role.

Currently, the Social Business Responsibility of every company demands that they contribute positively to their neighbor, community or to society in general. This is the beginning of developing business participation from an ethical perspective that recognizes human dignity and plays a substantial role in economic and social success.

Colombia’s Social Business Responsibility project was started to combat multiple arising problems in the country – changes in the environment, the decrease in quality of life, corporate scandals due to lack of business edict, and the violation of human rights, among others.

As the World Business Council for Sustainable Development defines it: “It is a permanent commitment of businesses to behave ethically and to contribute to the economic development while at the same time bettering the quality of life of workers and their families in the local community and for families in general.”

Now under way, the Social Business Responsibility project has numerous objectives: to satisfy the fundamental needs of the population, to protect natural resources by means of employing clean technology, not sacrificing present or future generations, and to facilitate the construction of a people-centered society.

This voluntary commitment that organizations and businesses take on, setting up expectations in the matter of integral human development that are generated with the interested parties including workers, clients, suppliers, social agents, and communities. It permits the organizations to assure the economic growth, social development, and a balanced ecology.

Social Business Responsibility is divided into six parts: suppliers, corporate government, community, employees, environment, and goods and services. Each part operates with specific guidelines to strengthen social and economic communication.

Benefits in every area are seen due to the practice of the Social Business Responsibility. With human and workers rights, work hours have been distributed differently, which has resulted in less truancy and less stress. Costs have been reduced, and the culture within the work environment strengthened. In the goods and services sector, clients and consumers are seeing many changes. The quality of goods and services have increased, raising the satisfaction level, client loyalty has been generated and the understanding of the market has improved.