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Sanwa Metal: unceasing quality that makes the difference

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Article - May 27, 2023

When it comes to grease nipples – which are an essential part of mechanical systems – Sanwa Metal Industry is a supplier that clients can rely on.

FITTINGS

“We want to increase the ratio of foreign companies that have been placing orders with us.”

Yoshimori Kitayama, President, Sanwa Metal Industry Co., Ltd.

Sanwa Metal Industry is a market-leading Japanese specialist in the production and sale of grease nipples – a small but crucial product that allows lubricant to be fed into machinery.

Based in Matsubara City, Osaka Prefecture, the 78-year-old firm is dedicated to following the principle of monozukuri – the Japanese pursuit of perfection in manufacturing. It’s a quality commitment that ensures Sanwa Metal is a company its clients can depend on.

“We have seen customers shift their supply chain and give preference to cheaper manufacturers in China, before coming back to us,” says Sanwa Metal’s president, Yoshimori Kitayama. “Japanese companies have always been able to provide sustainable and reliable quality.”



Although it opened an overseas factory in Thailand in 2012, the manufacturer remains chiefly a supplier to Japanese customers: just over 90% of the orders it receives are from domestic companies.

However, building on the growing success it has enjoyed in Indonesia in recent years, Sanwa Metal is out to increase its portfolio of international clients.

“Indonesia is a very important market for us, and we have seen an explosion of interest not just there, but also from neighboring countries such as Singapore and Malaysia. The Southeast Asian market is very important to us, so we have been building our brand in these countries.

“My son, Muneyuki Kitayama, is responsible for foreign market exposure, and he is trying to increase the ratio of foreign companies that are placing orders with us.”

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