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Promoting shared value through rubber compounding technology

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Article - February 17, 2023

Since its establishment in 1972, Yamato Chemical has evolved into a premiere provider of rubber products for a wide range of industries.

YAMATO’S PRODUCTS

“Our goal is to establish a structure that offers high-quality rubber products at low prices mainly in the ASEAN market, which is undergoing remarkable growth.”
Hidehiro Nakamura, President, Yamato Chemical Co., Ltd.

While Japan’s industrial sector looks to strengthen its position overseas, the developing economies in the ASEAN region are achieving rapid growth across the board, bringing major changes to world markets. Having accumulated rubber compounding technology and production know-how since its  founding 50 years ago, Yamato Chemical is today striving to boost domestic sales within Japan while further expanding its sales in overseas markets, particularly in the ASEAN.

“By reinforcing the management of three overseas subsidiaries in Thailand and Vietnam, including Yamato Chemicals Thailand, Yamato Polymer, and Yamato Rubber Vietnam, our goal is to establish a structure that offers high-quality rubber products at low prices mainly in the ASEAN market, which is undergoing remarkable growth,” says Hidehiro Nakamura, President of Yamato Chemical.



With this strategy to regionalize and to open factories abroad, the company is on a mission to ensure that its high level of quality remains standardized and equal across its production sites – an ethos at the core of Yamato Chemical’s business philosophy.

“No matter how advanced your technology, and how great your products are, you must have the same set of values, as if operating in Japan,” explains Mr.  Nakamura. “The local companies must have the same vision and goals as the mother company. This is the core foundation when a Japanese company starts local production outside of Japan.”

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