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Prioritizing patient welfare with ‘Made in Japan’ quality

Article - March 10, 2023

OG Wellness, a leading Japanese manufacturer of advanced and user-friendly physiotherapy and rehabilitation equipment, has set its sight on the global market.

“My dream is that by making use of our products, we can help as many people around the world as possible return to the lifestyle that they were deprived of.”

Hiroshi Okuda, President, OG Wellness Technologies Co., Ltd.

In a world that is constantly evolving, bringing with it new technologies and changing lifestyles, one thing remains constant: that good health is a primary source of our happiness.

“Over the past 60 years, we have devoted ourselves to creating the most advanced and user-friendly physiotherapy and rehabilitation equipment to help patients regain confidence and happiness,” says Hiroshi Okuda, President of OG Wellness Technologies.

The company’s predecessor, OG Electric Medical Equipment Research Institute, was founded in 1949 by technical engineer Iwao Okuda in the steadfast belief that Japan possessed the knowledge and resources to manufacture world-class clinical equipment. More than 70 years on, OG Wellness Technologies is fulfilling precisely that vision.

“Beginning with our first product, a low-frequency electrotherapy device, we developed and launched a series of unique products which quickly spread throughout Japan. These products included microwave therapy devices and motorized intermittent traction equipment,” says Mr. Okuda. “We later adapted our medical technology for the health and wellness area, extending our product line to nursing care equipment. As Japan became an aging society, our Chair-In-Bath nursing bathtub for wheelchair users immediately attracted attention and helped us build a solid reputation in the nursing care market.”

Today, the company has two types of products: those that focus on originality and exist only in the domestic market in Japan, and those that are produced only for international markets.

“Medical device companies generally only focus on one aspect and try to increase their shares in that specific market. However, the cutting-edge medical device companies that I know in Japan are not trying to deal with the restrictions in Japan. Rather, they are looking at global markets, as they aim to increase their international sales,” explains Mr. Okuda.

Due largely to the tough regulatory environment and high cost of launching new products in Japan, the OG Wellness strategy – alongside other medical device competitors – is focused on expanding to global markets.

“When it comes to overseas expansion, it can be divided into manufacturing and sales. Regarding research and development, we will seek tie-ups with overseas companies and enhance our lineup. Regarding sales strategy, we divide the market into two categories,” says Mr. Okuda. “There are two categories of countries. One is the group where rehabilitation has already been established and the other where rehabilitation has not yet been developed. In the first category, we plan to sell only original and unique products such as IVS and R-Strap. In the second category, we would like to sell our full line-up of products.”

To reach such new markets, the company aims to harness the power of big data, which the OG Wellness president believes “will transform the prospects of rehabilitation”.

“By utilizing big data, we’re able to clarify the relationship between the protocol menu and the condition of the disease, leading to the optimization of treatment,” says Mr. Okuda.

“Our aim is to create a society where we can all enjoy long and active lives. As a wellness creator and provider, it is our mission to think ahead and develop products for customers in need. We will always seek to serve our customers by working closely with the finest clinical, rehabilitation and nursing specialists in the field.”