Thursday, May 23, 2024
Update At 14:00    USD/EUR 0,92  ↓-0.0003        USD/JPY 156,72  ↓-0.003        USD/KRW 1.362,46  ↓-2.09        EUR/JPY 169,67  ↑+0.047        Crude Oil 81,43  ↓-0.47        Asia Dow 3.977,55  ↓-7.86        TSE 1.779,50  ↓-15.5        Japan: Nikkei 225 39.079,63  ↑+462.53        S. Korea: KOSPI 2.730,29  ↑+6.83        China: Shanghai Composite 3.126,82  ↓-31.72        Hong Kong: Hang Seng 18.930,02  ↓-265.58        Singapore: Straits Times 3,39  ↑+0.019        DJIA 22,25  ↓-0.037        Nasdaq Composite 16.801,54  ↓-31.082        S&P 500 5.307,01  ↓-14.4        Russell 2000 2.081,71  ↓-16.646        Stoxx Euro 50 5.025,17  ↓-21.82        Stoxx Europe 600 521,18  ↓-1.77        Germany: DAX 18.680,20  ↓-46.56        UK: FTSE 100 8.370,33  ↓-46.12        Spain: IBEX 35 11.329,00  ↓-5.9        France: CAC 40 8.092,11  ↓-49.35        

Saudi Arabia´s Soroof International produces high-tech, environmentally sound solutions

Article - November 8, 2012
In an an interview with United World, H.R.H. Prince Bander Bin Abdullah Al-Saud, CEO of Soroof International, talks about the importance of proprietary technology to his country´s development
H.R.H. Prince Bander Bin Abdullah Al-Saud is part of the new generation of the Saudi royal family who believe that business and technology, not just natural resources, are the keys to the kingdom´s future.

A former air force pilot, Prince Bander is now CEO of Soroof International, a company that develops its own technology in a range of areas,  from the oil and gas industry to drinking water, medical equipment  and security services – all of them with an environmentally-friendly approach.

The company´s name translates loosely as “change, continuous change,” he explains. Although his business is clearly on the cutting-edge, the prince is by his own admission, a conservative where religion and tradition are concerned. He sees no dichotomy between maintaining traditions and achieving the progress his country requires.

In a wide-ranging interview with United World, Prince Al-Saud discusses Soroof International’s business, its achievements, its commitment to the environment and what he learned from his experience as a pilot in the Saudi Royal Air Force.