With R&D focused on alkaline electrolyzed water, Hattori Paper has been able to develop eco-friendly cleaning products that are good for the skin and the environment.
“I would like to pass on our mission to ‘clean up kitchens safely and securely worldwide’ to the next generation.”
Masakazu Hattori, President, Hattori Paper Mfg. Co., Ltd.
In today’s green-conscious world, most consumers are acutely aware of the impact of household cleaning products on the environment, not to mention on our skin and overall health.
Having long held a desire to clean up the oceans, Masakazu Hattori, the fourth president of Hattori Paper, decided that the company should reorient its focus to develop environmentally friendly products In the early 2000s . As a result, he succeeded in developing kitchen wet cleaning wipes using alkaline electrolyzed water.
Hattori explains: "Alkaline electrolyzed water is alkaline, but it is gentle on the skin and environmentally friendly. We are the only company developing wet cleaning wipes using alkaline electrolyzed water without using Ph stabilizer."
With Hattori’s products already popular in Japan, the company now aims to reach a wider global audience. “We are a small manufacturer, but we have a big dream. Our mission for alkaline electrolyzed water is to make kitchens around the world cleaner,” adds the president. As part of its strategy to appeal to U.S. and European consumers, for example, Hattori has increased the capacity of its Wet Cleaning Wipes packaging to hold 80 wipes instead of 20.
As the company looks to expand its international reach, Mr Hattori's vision is to "contribute to health and the environment on a global scale”.
"Our ‘sodium bicarbonate electrolyzed water’ and 'alkaline electrolyzed water' are cleaning agents that do not use synthetic surfactants and are therefore less harmful to the skin and the environment,” he says.
“In addition, we hope to contribute to relieving skin problems around the world by selling these electrolyzed waters as strongly acidic electrolyzed water is a skin care material with no reported side effects. To achieve this, we would like to spread our products in every way."