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Leveraging leading-edge tech for business growth

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Article - May 24, 2023

An SME that has cultivated unique technologies in the field of textiles, Marui Orimono is ready to carry these assets into the global market.

IOT

“We’re looking for partners to expand our overseas sales channels.”

Toru Miyamoto, Chairman (CEO), Marui Orimono Co., Ltd.      

Founded in 1937, Marui Orimono is a Japanese SME that specializes in manufacturing cutting-edge textiles for clothing – while its growing business focus also includes industrial materials and IT.

At its production sites, the firm harnesses state-of-the-art technology –  such as automation, IoT and virtual product development tools – in the process of creating fabrics used by a range of major apparel companies.

As the fashion industry seeks to reduce its environmental impact, Marui Orimono is committed to working towards the UN’s Sustainable Development Goals. It’s a drive that has led the company to introduce NOTO QUALITY, a brand of durable, waste-reducing textiles that boasts Global Recycle Standard certification.



“The trend in fashion has been changing,” says Toru Miyamoto, Marui Orimono’s chairman (CEO). “Fashion has shifted from following trends to matching individual lifestyles and values. We’re dedicated to making our business much more sustainable by offering personalized service and monozukuri (manufacturing) with environmentally friendly materials.”

In the company’s industrial materials division, meanwhile, a particularly big seller among its portfolio of leading-edge products is its lightweight, high-strength carbon-fiber fabric, whose uses include reinforcing buildings and bridges. “Our carbon-fiber fabric for automotives is especially quite unique,” Mr. Miyamoto adds.

In 2015, Marui Orimono created its IT division, which has a wide-ranging focus. “Some of its businesses are related to textiles, while others are not related at all,” Mr. Miyamoto explains. Among the firm’s numerous IT projects are Up-T, a portal site where anyone can sell or buy their own designs, and Michi Nail - an e-commerce site where users can buy nail tips handmade by professional nail artists.

As Marui Orimono seeks to expand globally by establishing sales offices in North America, Europe and China, the company’s efforts to strengthen its e-commerce capabilities are integral to its international objectives. “We’re aiming to launch an online platform in South Korea and Taiwan next year,” Mr. Miyamoto notes, for example.

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