Labeling specialists chasing South Korea’s No. 1 spot

The South Korean company Hanwool specializes in premium-quality automatic labeling machines used on products manufactured in a range of industries.

“Our labelers are faster and more precise than our competitors’ – that’s what chiefly sets us apart,” says Hanwool’s president, Han Gil Yong.

“Our machines aren’t focused on labeling high-tech products, because their manufacturers don’t need so many labels. Instead, we’re more focused on food and drink, cosmetics, and pharmaceutical products, which are consumed quickly.”

Hanwool’s labeling machines are split into two core product ranges, each designed to cater to differing customer needs. “On the one hand, we have the Step Type STR, which is widely used for food, cosmetics and pharmaceuticals,” Mr. Yong explains. “On the other, we have the Servo Type SVR, which is for industries that require faster and more precise labeling, such as beverages.”

As Hanwool looks to expand the scope of its labeling machines, Mr. Yong adds, the company sees an opportunity for success in a changing automobile sector: “Due to the transition to electric vehicles, there are a lot of parts where barcodes need to be attached. I think there’s potential growth in this market.”

Hanwool’s ambitions also include increased overseas sales – with countries such as Thailand and Indonesia the immediate priority – and domestic domination. “We’re going to be the number one in the South Korean labeling industry within 10 years,” Mr. Yong declares. “In fact, I expect it to take less than that.”