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Koji Honpo: A legacy of beauty innovation in Japan and beyond

Article - February 8, 2024

A manufacturer of cosmetic products and tools, Koji Honpo has made its mark at home and abroad thanks to its dedication to R&D and quality craftsmanship.

Founded in 1927, Koji Honpo boasts an ever-growing range of beauty products and tools that are adored by domestic and international customers alike.

A flagship creation at Koji Honpo is its false eyelashes, which are emblematic of the company’s dedication to innovation and expert craftsmanship.

"They're meticulously manufactured, mirroring human eyelashes – thicker at the base and tapering toward the tips, as well as being the world's first 3D eyelashes,” says President Yoshinori Kobayashi. 

"Koji Honpo's Dolly Wink eye makeup brand, first launched in 2009 and revamped in 2019, has been sold for nearly 15 years in Japan and abroad. It has resonated strongly overseas as well and became an iconic Japanese brand.”

Eyelash curlers are key to Koji Honpo’s continued international growth. "Eyelash curlers are handmade by craftsmen in Japan. Eyelash curlers are universal products regardless of skin tone, resulting in their growth in the overseas market,” Mr Kobayashi says. 

The company’s Eye Talk double eyelid range is another notable bestseller. “Eye Talk is mainly aimed at teenagers, but in February, we will launch Eye Talk ageless eye lifting tape as our new proposal for a potential worldwide market facing a super-aging society. It is a universal product that responds to concerns regardless of gender or race. More than 40 years since its brand launch, we have strived to face new challenges while leveraging our unique technology. It is our mission to take on the challenge of creating new value in the market, as we did when we first started creating false eyelashes inspired by Geisha who handmade false eyelashes in Asakusa.”