Kobashi has established itself as a trusted cardboard box supplier in Japan and beyond.
“Our approach is centered on maintaining close interactions with our clients, understanding their unique needs, and addressing their challenges effectively.”
Rika Kobashi, President, Kobashi Co., Ltd.
Founded in 1955, Kobashi specializes in supplying cardboard boxes to B2B customers in a range of industries, chiefly food processing and agriculture.
The company also packs and transports goods, and has harnessed its expertise as a cardboard manufacturer to craft a range of paper insoles for shoes.
Kobashi’s cardboard boxes are built to keep products safe. “Even if part of the box is damaged, the contents remain well protected,” says President Rika Kobashi.
“Additionally, we incorporate water-resistant materials and apply a special coating to prevent liquid seepage or absorption.
“Customer satisfaction is our priority. We consistently provide samples to gather feedback from our clients, allowing us to better understand their preferences and requirements.”
Such a client-centric mindset sets Japanese companies like Kobashi apart from cheaper competitors elsewhere in Asia.
“An example of this customer-first approach is our expansion into Thailand, which sought to accommodate a client’s unique needs,” Ms. Kobashi notes.
Established when the company’s largest customer set up business in the country, Kobashi’s Thai operation now also offers advice to other Japanese firms making the same move.
“We faced a significant culture shock in Thailand,” Ms. Kobashi says, “but this has empowered us to help other companies taking their ventures there.”
Other Southeast Asian nations will be Kobashi’s focus if it opts for further international expansion, as the manufacturer targets continued success beyond its 100th anniversary.
“Our vision is to ensure the company’s longevity for the next 50 or even 100 years,” Ms. Kobashi concludes.