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Sasco - partners for successful diversification

Article - September 27, 2011
By collaborating with successful international companies, SASCO Group has dominated the steel and aluminum sector
The Specialized Aluminium & Steel (SASCO) Group is one of Qatar’s leading companies and a prime example of successful diversification. Firmly established in many of the nation’s main industries and across the Middle East, the group is poised for further international expansion.

Set up in 1983, the business specializes in steel and aluminum as the name suggests. While it has remained one of the nation’s leading companies in those fields, its unyielding expansion strategy has led to its successful entrance into a range of high potential industries. The idea behind this plan of action is that if any one industry suffers through a period of low demand, the others will compensate and the group will continue to thrive.

So far, SASCO Group’s reach extends into fields as diverse as construction, software solutions, pharmaceuticals, chemical distribution, carpentry, manufacturing, building materials, car and equipment rental, and much more. They offer these services across Qatar as well as in several foreign markets and are primed to expand their international ventures.

“In the stainless steel sector we are planning to manufacture our own products with a specific division in the UAE,” says SASCO Group managing director James K. Chacko. “We already have an aluminum manufacturing unit in Abu Dhabi and smaller operations in Sharjah. International expansion is set for India and Egypt, and we are slowly starting up in Libya as well.”

The ability to offer a wide range of mutually supportive divisions under one central management distinguishes the group from its competitors. SASCO Group is one of the companies that offers the most services in Doha. 

The group is heavily involved in some of the most prestigious construction projects currently underway in Qatar, including The Pearl-Qatar, Al Wa’ab City and West Bay projects. While several projects have suffered delays, Mr. Chacko notes that, in contrast, SASCO Group offers a track record of completing its projects ahead of time and has won several awards for doing so. As a family-run business, all the directors take pride in the company’s accolades. They aim to provide high standards and flexibility to clients, aware that this will ultimately lead to client satisfaction and repeat orders.

“Everyone has a direct interest in the business,” says Mr. Chacko. “Each department is very much involved. There is cooperation, sincerity and coordination. Everyone feels this is their own company and are therefore 100% sincere and responsible at work.”

Partnerships are a key factor to SASCO Group’s strategy of expansion. Well known and trusted within the nation and region, the group is looking for partnerships to expand its international potential further afield. As such, it participates in international trade fairs and pursues mutually beneficial collaborations.

Ultimately, “partnerships with globally recognized companies will be an important part of our future growth,” says executive director K. Sasikumar. 

SASCO Group is confident in its future and intends to continue on the trajectory that has brought it strength, stability and success, while remaining open to new opportunities and expanding into new industry niches. As a highly successful and established venture in the region, the group is keen to extend its partnerships and is in a prime position to link companies between the U.S. and the Gulf.