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Industrias San Miguel. Soft drinks supplier makes brand change

Article - October 17, 2012
The soft drink manufacturer, Industrias San Miguel, has launched a new corporate image of ISM
Having been established 24 years ago, the new corporate brand is one of the reasons the company is continuing to be a success in its field.

“The launch of the new corporate image of ISM is not just a logo change, but also a change in how people work and the way it does things. We are trying to bring under one banner all operations – we have to be a company which has a global reach,” says Francisco Galdos, ISM’s Corporate Sales Manager.

This new corporate brand launch is not the only major advancement to have taken place in the firm within the last year or so. At the end of 2011, a strategic planning process mapped out a development plan through to 2015. The company first focused on geographical expansion in various markets, such as in Latin America, and then toward other continents where the firm might experience growth. Industrias San Miguel is about to enter Brazil and the enterprise is now at a stage where it is considering different countries in order to meet its 2015 expansion goal.

According to ISM’s Managing Director of Finance, Cintya Añaños Alcazar, the company’s growth is in tandem with its quality policy and adaptation. It is the first Peruvian company to have the triple certification in two countries (Peru and the Dominican Republic). For her, ISM is “very focused” on offering good products at an attractive consumer price.