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Hirano Seisakusho: Navigating the future of precision manufacturing

Article - April 10, 2024

Hirano Seisakusho is leading innovation in sustainable machinery, focusing on EV mobility and carbon-neutral products, while expanding its global presence.

Amid the rapid global shift towards more sustainable modes of transportation and stricter emissions regulations, Hirano Seisakusho is strategically positioning itself to meet the evolving demands of industry.

Founded in 1961 in Iwate, the company has distinguished itself through an integrated production system that spans procurement, processing, assembly, inspection, and shipping, primarily focusing on engine parts for construction machinery, large trucks, and semiconductor manufacturing equipment.

Under the leadership of President Takaya Hirano, Hirano Seisakusho is not just surviving but thriving amidst the challenges of a weaker yen and rising labor costs. "We see ourselves as a manufacturing company with a hybrid manufacturing system, with multiple locations in Asia and Japan," Mr. Hirano asserts, highlighting the company's strategic advantage in global sourcing and manufacturing.

Anticipating the industry's pivot to EVs and stricter emission regulations, Hirano Seisakusho ventured into developing motor cases for EVs nearly 20 years ago. "We were one of the first companies to actually produce components for EVs," Mr. Hirano proudly notes, showcasing the company's innovative edge.

The president's vision extends beyond immediate technological adaptations. "We intend to continue to lead this company to achieve international growth," he remarks, emphasizing the importance of diversifying the company's workforce to include more foreign employees and broadening its global outlook, with expansion plans in the ASEAN region, including Vietnam.

While navigating this era of transformation, Hirano Seisakusho has established itself as a leader in meeting niche customer needs while embracing the future of manufacturing – integrating machine processing technology, forward-thinking strategies, and internationalization as core competencies focused on “the environment” and “global approach”.