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Haneda Shokai: The trading company of the future

Article - May 19, 2023

Originally established as a trading house, Haneda Shokai’s business has grown to encompass manufacturing capabilities in order to offer the best possible service to its customers.


“As a trading house, we are focusing on our added-value concept and, as such, have hired engineers now to give more support to our customers with the automation of their operations.“

Yuichi Sato, President, Haneda Shokai Co., Ltd.

With bases in Japan and overseas, Haneda Shokai has been providing trading services since 1951, and president Yuichi Sato is acutely aware that the role of traders has evolved in recent times.

“All trading companies in Japan are at a crossroads, wondering which direction they should take,” he says. “The role of distribution and financing is at risk from online services, however, they cannot meet the security demands required from just-in-time businesses. We have established a system to respond to these demands.

“We can also expand the industries and regions we cover, and switch from mechanical to electronic parts, including software.”

With the next generation preparing to take over in the coming years, Mr. Sato has a clear idea of the future of Haneda Shokai.

“The company’s vision for 2030 is to be a European-style, high-profitability company,” he explains. “With the situation in Japan right now, our profits are thin, having been exposed to fierce competition. We would like to adopt the relaxed model we see at European companies, with unique products and high efficiency, targeting new and interesting markets, while diversifying the industries we cater to.

“This is how we define ourselves in the trading house added-value business.”