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FujiPrix Group looking to bring its know-how to international markets

Article - November 15, 2023

As the world of electronics continues to advance every day, FujiPrix Group is offering its unique technologies to meet new challenges.

“We are committed to advocating the idea that SMEs can indeed expand and prosper with the right strategies and vision.”

Yuki Arai, President, FujiPrix Group Co., Ltd.

With the growing demand for durable printed circuit boards (PCBs) in sectors such as automotive, FujiPrix Group is focused on improving and enhancing existing technologies to serve global clients.

“Established technologies, such as those dealing with high frequencies, dominate the market, overshadowing newer, more advanced technologies,” explains Yuki Arai, President of Fujiprix Group. “To be truly successful in the Japanese PCB sector, especially as an SME, it requires a clear focus. The key lies not in chasing the latest technology, but in mastering and enhancing standard PCB technology.”

Currently, the FujiPrix Group comprises five companies (four in Japan including Apollo Giken, Fuji Print Industrial, Faith,  Pollux Techno, and one in China, FuJi Print Industrial (H.K.)), covering every stage of the printed circuit board supply chain from upstream to downstream. The decisive strength of the group, says the President, lies in its comprehensive integration across the different stages of the PCB process.

“It is rare in the industry for a company to be able to handle design, procurement and development in an integrated manner. This integrated approach differentiates us significantly,” says Mr. Arai. “This aspect further underlines our distinct market position, whilst our organisational structure also allows us to exploit synergies between the different entities within the group. We are still refining the way we use the network, but we make it easy for clients associated with any of our five companies to connect, for example, if they require the services in which our subsidiary specializes.”