Delivering high-quality custom-made products on demand and on time, Yashima Denko, a key supporter of electrical work within the construction industry, aims to go global.
“With the depreciation of the Japanese yen, we may have opportunities to receive custom-made orders from overseas countries.”
Yoshitsugu Yamamoto, President, Yashima Denko Co., Ltd.
While regional competitors have overtaken Japan when it comes to mass production, Japanese companies are still dominant in high-mix, low-volume markets where customers demand high-quality, custom-made products. Japanese firm Yashima Denko has built its success on manufacturing and supplying custom-made iron steel parts and related products for electrical wiring work – delivering to customers on time and following the strictest quality standards.
As project timings often overrun in construction projects, the time allotted towards the end of a project for electrical wiring work can be shorter than initially planned, putting contractors under pressure to move quickly. “We make specific custom-made products and provide various options that can cater to these kinds of short-timeframe installations,” states Yashima Denko president Yoshitsugu Yamamoto. “We are particular about providing quick service. From taking the customer’s order to manufacturing and delivery usually takes us three days or less.”
With manufacturing bases in Japan and Vietnam, Yashima Denko has its sights on bringing its custom-made products to a wider global customer base, with North America and Europe being top export target markets as the company looks to take advantage of a weakened yen.
“Before Covid, we were actively trying to sell our metal processing products to other Southeast Asian countries,” says Mr. Yamamoto. “But now we are currently in discussions with potential clients in the
U.S.A. and E.U. markets. With the depreciation of the yen, we may have opportunities to receive custom-made orders from overseas countries.”
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