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Movicel poses strong competition

Article - November 24, 2011
Heavy investment by the eight-year old cellular phone company means modernization and improved services for all its clients
MOVICEL CURRENTLY HAS THREE MILLION SUBSCRIBERS
Up to $1 billion is to be invested over the next four years by the Angolan cellular phone company, Movicel, as part of its expansion and modernization plan. The company also aims to spend part of this money launching GSM technology as well as training staff and hiring new employees.

Present in the Angolan market since 2003, Movicel was created as the mobile telephony arm of the national telecommunications company, Angola Telecom. On July 30, 2009 the government approved the partial privatization of Movicel whereby 80% of the company was sold to several companies.

The company currently has a subscriber base of 3 million users, and  is actively pursuing a larger share of the cellular market in Angola. The recent restructuring of the group as well as the capital committed for investment will see them gain some inroads.

“By utilizing the RoamHouse model, we are able to focus more closely on the needs of our subscriber base
and deliver an efficient and cost-effective world-class roaming service.”

Carlos Brito, Deputy General Manager of Movicel
According to Bento Lourenço, the director general of Movicel, the company is investing in maintenance of the CDMA network and is launching modern systems and new products, as well as training specialized technicians. He says that the training of human resources is one of Movicel’s main strategies.

“The firm has guaranteed the maintenance of 600 direct jobs including all social responsibilities such as paying regular wages, medical assistance and paying income tax, among other obligations,” he says.

Lourenço adds that Movicel in a year managed to move ahead with projects that were due to be carried out only in 2012. He says that the greatest objective of the company is to provide national coverage and to become the best mobile phone firm of Angola and of southern Africa.

In keeping with its competitive plan, Movicel recently signed with MACH, a leading provider of hub-based cellular communications exchange solutions, for full mobile roaming services via the platform, RoamHouse. With RoamHouse, Movicel now has a single, end-to-end solution which meets all of its roaming requirements.

Carlos Brito, deputy general manager of Movicel, comments: “MACH’s leadership position in the mobile roaming space provided us with complete confidence to deploy this fully integrated solution. By utilizing the RoamHouse model to maximize and optimize our roaming revenues, we are able to focus more closely on the needs of our subscriber base and deliver an efficient and cost-effective world-class roaming service to current and new GSM customers.”

Movicel provides telecommunication services via the 91 mobile network and Movinet, the firm’s mobile broadband Internet service provider and is present in all of Angola’s 18 provinces.

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