Car part specialists Yuhara targeting the U.S. market

“We intend to bolster our American sales office, undertaking robust sales activities in the States.”

Masabumi Yuhara, President, Yuhara Manufacturing Co., Ltd.

Boasting nearly 75 years of experience, Yuhara Manufacturing specializes in premium-quality, state-of-the-art car parts, while also delivering world-class components used by manufacturers outside the automobile industry.

“At the core of our technological prowess lies our expertise in welding, cutting, and metal deforming, with a particular focus on metal bending,” says the Japanese firm’s president, Masabumi Yuhara. “While we’ve acquired bending machines, what truly sets us apart is our in-house production of jigs and tools. They’re crucial to the quality of metal bends, and the fact that we’re able to make our own gives us a distinct advantage.”

Among the prestigious automotive clients that consider the manufacturer a dependable partner is Nissan; indeed, the companies’ relationship stretches right back to Yuhara’s founding in 1950.

In addition, Yuhara Mfg Co., Ltd has recently started doing business with Toyota Motor Corporation and has begun supplying piping for racing vehicles.

“Our ability to consistently deliver efficient, high-quality, and stable supplies has earned us their trust,” Mr. Yuhara says.

As the automobile sector increasingly embraces the production of electric vehicles (EVs), Yuhara has a clear plan for success in this growth market. “Given the surge in demand for EVs, the importance of heat control to prevent lithium-ion battery overheating has never been more critical,” Mr. Yuhara explains. “We’re dedicated to establishing a dominant market share in this pivotal field.”

Prominent among the other sectors in which Yuhara has become a trusted supplier is the aerospace industry. “We manufacture pipes for H3 rockets,” Mr. Yuhara reveals. “Notably, Mitsubishi Heavy Industries is involved in producing these pipes as well, but we handle the parts that they are unable to manufacture.”

A company with overseas locations in Thailand and the United States, Yuhara is targeting the American market as it seeks to strengthen its international sales. While the firm this year opted to close its U.S. factory, it is to add a new Japanese production site focused on goods tailored for export to the States.

“The facility will encompass all the necessary capabilities previously present in the U.S. factory,” Mr. Yuhara says. “Additionally, we’ll maintain our sales office in America to ensure we retain our valuable customers there. We also want to value our relationships with customers in the EU who require Yuhara’s technology.”