Building on a rich legacy of top-quality products, Butterfly is dedicated to expanding the reach of table tennis around the world.
By Cian O Neill and Paul Mannion
A revolution is underway in table tennis equipment, and Tamasu—better known as Butterfly—is playing its part. In a game where milliseconds can make all the difference, Butterfly is engineering equipment that empowers champions to seize their competitive edge.
"Japanese products are of high quality for three reasons," explains President Takako Osawa. "First, they blend advanced technology with traditional craftsmanship. Second, rigorous quality checks are conducted at every stage to maintain high standards. Finally, the principle of kaizen encourages continuous improvement, with everyone contributing to enhancing the process.”
Butterfly's racquets and rubbers, crafted in Japan, embody exceptional performance and quality, representing over 50 percent of the equipment used in world tournaments.
"Sriver has been the cornerstone of our technology, evolving significantly over the years," the president says. "Launched in 1967, Sriver rubber revolutionized the game, enabling the 'Three Musketeers of Hungary’ to hold their own against East Asian dominance.”
Beyond manufacturing, Butterfly is dedicated to championing the global promotion of table tennis. "Given the minimal equipment required and the suitability for smaller spaces, our products are now being distributed to 198 countries and regions," Ms. Osawa says.
The company operates the Butterfly Table Tennis Dojo, inviting players of all ages and skill levels to dive into the sport, and organizes global tournaments and events, fostering a competitive spirit and community engagement. In the post-pandemic era, its worldwide events have resumed, including the Thailand Butterfly Open. And, rather innovatively, Butterfly is bringing the joy of table tennis to public spaces, making it accessible to all.
"We’ve been inspired by the trend of placing 'street pianos' in train stations and other public venues," the president explains. "We aim to achieve a similar effect by setting up our tables in public spaces, so anyone who passes by can enjoy a game on the spot."
Firmly committed to providing players with top-tier equipment for intense competition, Butterfly is determined to strengthen its legacy and expand the brand's global presence.
0 COMMENTS