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Connecting the dots of strengths

Article - November 13, 2012
From furniture to dairy, the multifaceted Partex Star Group's products are in demand
AZIZ AL KAISER, VICE-CHAIRMAN OF PARTEX STAR GROUP (LEFT) AND AZIZ AL MAHMOOD, MANAGING DIRECTOR OF DANISH CONDENSED MILK BD. LTD.(RIGHT)
One of the largest conglomerates in the country, Partex Star Group owns and successfully operates 20 manufacturing, service and trading concerns that contribute to Bangladesh’s industrialization and GDP growth by delivering best value to its customers through innovative products and services. The group is continuously evolving, expanding its business and customer base, and creating more job opportunities. Together with its customers and professional workforce, Partex Star Group contributes comprehensively towards building a prosperous future for the nation.

From the hiring of people to the selection of merchandise, negotiations with vendors to the designing of showrooms, and the generation of the purchase order to the delivery to customers’ homes, the team at Partex Star Group is dedicated to creating an enriched customer experience through a top-to-bottom focus on excellence in execution.

The group primarily deals with areas including consumer durables, doors, doorframes, furniture, and different types of boards – particle board, veneer board, melamine-faced chipboard, plywood and PVC sheeting.

Partex Furniture produces a diversity of products maximizing the use of timber-substitutes as well as products of solid timber. Specially laminated boards, stainless-steel accessories and high-grade plywood offering the best quality/cost substitute for natural timber combine to create elegant products for custom-made, innovative, modern and stylish furniture.

The group is also involved in fast-moving consumer goods (FMCG) such as dairy products, cookies and spices, etc. Its subsidiary Danish Condensed Milk Bd. Ltd. is the first condensed milk producer in the country and has held the leading position in the local market since 1991. Presently, Danish Condensed Milk is being exported to Nepal, Bhutan and some parts of India in bulk, and its reach is expanding internationally.

Danish also offers a range of spices under the brand Rani, which has gained widespread popularity as a convenient and simple way of adding taste, texture and flavor to meals.

Most of the group’s companies have achieved ISO and HACCP certification for quality and for maintaining stringent quality in all phases of production. The company’s distributors cover the market nationwide with Danish products such as milk powder and fruit juice through its vast distribution network.

With Bangladesh getting increasingly involved in the arena of world trade and commerce, Partex Star Group emphasizes the need to expand its base, add value to its products and services, be more competitive, value driven and environmentally compliant. The company is also looking to embark on improving HR protocols, be more technologically sound, financially stronger and logistically advanced.

The group’s Vice-Chairman Aziz Al Kaiser is one of a new generation of private-sector investment wizards with a global outlook and a profound interest in the nation’s art, culture and sports. After returning to Bangladesh following his graduation in the U.K., he joined Partex Group and his special emphasis was on the group’s flagship company, Star Particle Board Mills Ltd. He launched a new genre of industrial units and added to the group’s reach with more stakes in banking, insurance, shipping and the capital market.

Family values, excellent academic upbringing and childhood exposure to industrial entrepreneurship are but a few attributes that helped his colleague Aziz Al Mahmood, Managing Director of Danish Condensed Milk Bd. Ltd., become a key decision maker in the Partex Star Industrial Empire. With his inherent quality of leadership, based on a strong educational background and pragmatic outlook, he played a vital role in the group keeping pace with advancements in information technology that revolutionized the traditional methods of production, trading, export and internal communication.

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