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ATEX: driving automation in agriculture

Article - June 22, 2023

Japan’s ATEX is developing automated machines that improve the efficiency and capabilities of farms of all sizes.

“Our strength is with our out-of-the-box innovation and we believe what satisfies the customer is quality and cost.”

Masahiro Murata, President, ATEX Co., Ltd.

Automation in agriculture is often associated with large farms and heavy machinery, but a new generation of hybrid machines is changing the working lives of smaller one  too. One of the companies providing forward-thinking solutions for farms of all sizes, as well as society as a whole, is Japan’s Atex Co., Ltd.

Founded in 1934, Atex produces brush cutters, electric scooters, and carriers, among other products. The company is dedicated to using research and development to create new solutions centered on quality. One such machine is the Kamigari, the first hybrid remote controlled brush cutter to feature smartphone connectivity. “Kamikari” can run for 1 hour when fully charged if it runs out of gas, so it is possible to come back to refuel. Not only that, it can cut grass at an angle of up to 45 degrees, making it possible to work in places that are difficult to cut.

Company President Masahiro Murata reveals Atex’s Kariba-O ride-on brush cutter has sold well overseas, and the company’s international presence includes a Chinese factory which it runs directly. Mr. Murata says Atex is always looking for new partners both at home and abroad, explaining: “We have direct contracts with local agents to sell our branded products, and we also do OEM.”

Atex’s products are not limited to the agriculture industry, with the company also producing its Mypia electric scooters with the same dedication to performance seen in its brush cutter. Mr. Murata says as Atex targets further overseas expansion and develops new products for the digital age, it will not lose sight of the quality that drives the company forward, stating: “We believe that what satisfies the customer is quality and cost.”