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Anritsu Corp: The Success of Change

Article - April 3, 2020

“We strongly believe that our mission is to lead society with our technology”

 

HIROKAZU HAMADA, PRESIDENT OF ANRITSU CORP.

A global pioneer for producing the world’s first wireless telephone network, Anritsu Corporation – a leading Japanese multinational in the telecommunications electronics equipment market – has a long and enviable record for innovation that has helped change the way the world communicates.

“As a company that boasts a long and rich history, spanning over 125 years, our success has been built around our outstanding ability to adapt and master current trends by continually adopting the cutting-edge technologies required by society,” explains Hirokazu Hamada, President of Anritsu.

To understand how the company evolved, we must take a trip down the (long) memory lane of Anritsu Corp. and observe how this Japanese firm revolutionized the information and communication field. A century ago, Anritsu started by participating in the production of TYK wireless telephones, the world’s first wireless telephone practically used. In line with the changing times, the company became an essential manufacturer in the production of radios, fixedtelephones and public payphones.

It is therefore no surprise to find that today, Anritsu Corp. is at the forefront of Industry 4.0. Thanks to its flagship measuring instruments, the firm provides products and services indispensable to the development, manufacture and maintenance of a range of communication systems. In addition, Anritsu’s technologies have been
incorporated into a series of applications, including IP network equipment and 5G technology, as well as measuring solutions for the food and pharmaceutical sectors.

“By utilizing cutting-edge technologies such as IoT and automation, our products help companies optimize their manufacturing processes,” says President Hamada.

Looking at the future, Anritsu’s goal is to expand its business in wireless technology networks while increasing the scope of its clients and the applications of its products. “Regardless of their respective sector, our role is to deliver cutting- edge technologies to B2B companies,” he claims.

So if you are wondering how companies can survive centuries, search no more. “Our dynamism and willingness to change, innovate and create has made the success of Anritsu,” concludes Mr. Hamada.

 

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