For six consecutive years, the telecommunications enterprise Omantel
has been named the leading company in Oman, playing a vital role in the modernisation and growing prosperity of the country.
Although Oman, located on the southeast corner of the Arabian Peninsula, has itself experienced challenges within its economic market, Omantel has enjoyed great success in 2010, leading the cellphone market within individual and corporate customers as well as significantly increasing its subscribers and revenue.
“All in all 2011 has been a challenging year at a market level, but we were the winner in our market,” explained Amer Awadh Al Rawas, CEO of Omantel
, noting that the company has further increased productivity after being able to take on 200 new employees. “The success of our company in 2011 is also a reflection of how happy our staff is.”
According to Al Rawas, Omantel’s growth reflects the potential for a thriving economy in Oman. He goes on to say that the government has laid the necessary foundations for attracting intentional investors and helped develop some of the necessary infrastructure within the telecommunications sector that Omantel takes full advantage of for its continued development.
In fact, Omantel projects further growth especially within the area of broadband Internet. Oman is one of the most connected countries in the region with seven international cables passing through the country and two more in the works. It has also just introduced the Europe India Gateway, bringing the country to a total of six submarine cables in operation.
“This puts Oman on the map in terms of becoming one of the most connected countries in the area,” stated Al Rawas, adding that besides building telecommunications infrastructure, Omantel has also introduced 4G LTE technology as the first operator in the Sultanate and the third in the Arab world.
These constant improvements in the telecom sector as well as continued quality service have earned Omantel considerable recognition. In a survey conducted by the Oman Daily Observer, Omantel was named the number one best brand in the telecom category and number two out of 180 other national companies. Furthermore, many international financial research houses named Omantel’s stock as the best performing in the region of Eastern Europe, the Middle East and Africa in the second half of 2011.
Al Rawas attributes much of this recognition to the efficiency of the company after consolidating Oman Mobile and Omantel into one brand in January of this year. The company has been able not only to achieve better productivity and savings, but also to have more impact with its Corporate Social Responsibility (CSR) activities.
“CSR has complemented our telecoms services and the value that our brand gives,” said Al Rawas. He explains that Omantel’s CSR mainly falls into two categories: “We focus on sports as it touches the young people, which is most of Oman. We also focus on education and the needy segments that exist in every society.”