The rapid industrialization of the State of Goiás is due in part to the continued ability of the State Government to attract foreign investment and to develop homegrown talent. Major internationals are increasingly setting up operations in Goiás, with Hyundai, John Deere and JP Morgan leading the way. Major national companies have also evolved from Goiás, including JBS, the largest producer of animal protein in the world with an annual turnover of R$55 billion (US$30 billion), and Hypermarcas, which is the biggest consumer goods company in Brazil with over 1,000 manufactured products
“We want to be one of the most important states in Brazil, with a GREATER share of the export market, and be a role model in health, education, security, the environment and sustainability.”
Secretary of Industry and Commerce of the State of Goiás
“We want to create a great government here, transform our state definitively into a just, democratic state with major opportunities, where dialogue between government and society prevails; a state capable of providing quality and efficient services, with strong infrastructure to receive investors,” says State Governor Marconi Perillo.
Mr. Perillo’s strategy to increase the state’s regional and international presence is heavily backed by the Secretary of Industry and Commerce (SIC) Alexandre Baldy. Together they have adopted a hands-on approach to bring in global companies and demonstrate what the state has to offer.
“Goiás has 33 industrial districts in 30 different municipalities. More than 400 companies benefit from a favorable environment for their business as well as complete infrastructure and a specialized technical advisory,” says Mr. Baldy.
In collaboration with the governor, Mr. Baldy has introduced various measures to cut red tape and inspire entrepreneurship, such as the Vapt-Vupt Empresarial program, which enables a company to launch in 24 hours, when previously it could take up to 70 days. He is also a major supporter of the Fomentar (Promote) program and Produzir (Produce) initiative that encourage industry with a reduced tax rate and have a strong emphasis on income and employment generation.
The SIC’s bold approach to attracting international firms entails presenting Goiás as a country, rather than a state, “seeing other Brazilian states as partners rather than competitors; Goiás’ competitors are deemed other countries that also need to position themselves in a proactive manner to achieve sustainable development,” according to Mr. Baldy.
In addition to receiving delegations from China and Spain this year, governmental trips have targeted strategic companies in key markets such as the U.S., Europe and China.
Successful investments in the state in 2011 include Suzuki opening its first Brazilian factory in Goiás with an estimated outlay of R$100 million (US$54.6 million); Mitsubishi pouring R$1.2 billion into a new car production plant; Dutch aeronautical high-flier Rekkof (formerly Fokker) investing around R$1.2 billion on an aircraft development facility; and Canadian mining specialist Yamaha Gold plowing an estimated R$600 million into four mining projects. The Government is also looking into developing partnerships with UPS and Fedex to enhance the state’s logistical appeal.
“We want to be one of the most important states in Brazil, gaining more and more of a share of the external market for exportation and be a role model in areas such as health, education, security, the environment and sustainability,” says Mr. Perillo. “Furthermore, we want Goiás to become a leading example in research and technological and scientific development.”