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A focus on human capital: employees at the centre of STC's growth strategy

Article - October 15, 2013
According to Chairman Abdulaziz AlSugair, a clear corporate vision places employees at the very heart of STC's operations and future prospects, as 'in a world of constantly evolving technologies and ever-changing market strategies, our people are the main strategic advantage that ensures and will continue to ensure STC's leadership and growth.'
A core principle of the company’s corporate strategy called “Lead”, investing in human capital is the guarantor of all the other goals STC has set for itself: that of leading in next-generation broadband, ensuring an integrated customer experience, consolidating its international leadership, driving financial performance and promoting the brand’s reputation. 
As such, STC devotes significant efforts to train its 16,300 employees and supporting them and their families through training programmes, home loans and educational and social scholarships, among others.
Testimony to the efforts towards continuous professional development in the company are the over 1,600 training courses and workshops organised in 2012 alone, which benefited more than 14,000 employees. In parallel to the training initiatives, the Social Solidarity Fund Programme works to develop team spirit, cooperation, and solidarity by supporting eligible employees through non-refundable financial subsidies and interest-free loans. And, to complement the other two initiatives, the Staff Loans Programme supports employees seeking home and vehicle loans at discounted rates. 
In his concluding remarks regarding the future of telecommunications in Saudi Arabia, Mr AlSugair noted that: “The government is looking to create a knowledge-based society as a major pillar for the long-term development of the country.

Training and educating the population will ensure the future of this country. And the most feasible way to accomplish this plan is through public-private partnerships, the implementation of which will constitute a tremendous milestone and accelerate the development of ICT in Saudi Arabia.”