Birth date: 17/01/1966
Background, Experience, Areas of Expertise:
Bruce Kim is the founder and CEO of SurplusGLOBAL which has been a global leader in the secondary semiconductor equipment market since 2000 and were listed on KOSDAQ in 2017. He has completed thousands of secondary equipment transactions globally in Semiconductor, Display, LED, Solar, SMT, and Testers for last 32 years. Bruce has made speeches on B2B E-commerce at major forums such as BusinessWeek, Softbank, and many Executive CEO courses as well as market forecasts of Semiconductor Secondary Equipment at Semicon shows worldwide. He contributed over 200 articles to major media such as Forbes Korea, Daily Chosun, ETNEWS, ZDnet, Trade News and so on. He wrote a book, entitled “Global Internet Marketing” in 2000 and served as the Professor of Seoul Digital University in 2003. Currently the Executive Officer of Secondary Equipment Applications Special Group, SEMI, the Adviser to Yonsei University College of Engineering, and the President of 'Smile Together Foundation' established in 2012 to support the families with developmental disabilities.
Education: Bachelor’s degree in metallurgical engineering from Yonsei University.
What have been the main lessons you have learned in your career and how do you implement them in your management?
Throughout my career, I have learned several key lessons that I implement in my management approach:
1. Data-Driven Decision Making: I have come to understand that data is at the core of effective decision-making. Ensuring data is clean and accurate is crucial for conducting market research and making informed decisions. I prioritize accuracy, rationality, and speed in decision-making processes, recognizing that these elements are essential for driving long-term success.
2. Horizontal Communication and Inclusivity: Effective communication is another vital lesson. I have learned the value of fostering an environment where horizontal communication is encouraged, and all voices are heard. By addressing colleagues respectfully and encouraging the use of English names, I promote a culture of inclusivity and open dialogue. This approach ensures that every team member feels free to express their views, leading to more innovative and well-rounded decisions.
Quotes:
Data Driven Decision Making Factory.
Record, Share, and Develop!
The Power of Collective Intelligence.
