Usui Brush prepares to increase international market share with its renowned quality brushes, replicating the quality of natural hair with new synthetic technology.
By Daniel De Bomford, Cian O’Niell and Sasha Lauture
Markets evolve and change over time. For brush industry leader Usui Brush, the natural hair market shrunk, and access to the high-quality materials that set it apart became more competitive. In response, it has become a leader in synthetic fibers to continue its market dominance. Already controlling a large share of the mid to high-end art and nail brush market domestically and abroad, Usui Brush is looking to solidify its presence in the affordable sector with its quality brushes.
President Yoshiaki Usui explains how its R&D can emulate the quality of natural hair such as Kolinsky or weasel, which are becoming increasingly costly. “Our expertise and ability to create new brushes according to the needs of our customers is definitely one of our core strengths, which makes us a great match for any company looking for OEM manufacturers,” he says.
Mr. Usui sees the company’s future in affordable brushes where it currently has less of a hold on the market. Brushes have trended towards synthetic fibers, where Usui Brush’s strength lies, giving them an edge. Another core strength is its manufacturing, where its products are handmade. It has many craftsmen with over 20 years of experience and an internal education system to maintain the level of expertise for generations to come. Mr. Usui sees the high quality in unison with reasonable pricing as a draw for international partners to work with Usui Brush.
Mr. Usui says that by elevating the quality of the market while managing prices, it will naturally grow. As new customers pick up brushes for the first time, he hopes that Usui Brush’s products will nurture them into the next generation of artists.
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