Restar Embedded Solutions’ ambidextrous approach to business integration solutions

Following its acquisition by the Restar Group, Tsuzuki Embedded Solutions became Restar Embedded Solutions Corporation in January this year, a move aimed at supporting the company’s sustainable growth and its mission to be a “business integrator”, creating value together with its clients as it looks to expand its global operations.

“The Restar Group aims to be an 'Electronics Value Platformer', and the Group's core business is the sale of semiconductors and electronic components and the provision of solutions,” says Restar Embedded Solutions president Hirofumi Yanase. “We believe that the value of the know-how, network and human resources that we have developed over the years will be maximized and lead to further growth in the electronic devices business.”

A fully-integrated solutions provider, Restar Embedded Solutions has three main business areas: OEM sales, ARM development, and maintenance support for embedded devices, electronic components and software; business integration services encompassing DX (digital transformation), IoT and collaboration; and office services, including EC Services, business support services and ESS (ecology, safety, security) solutions.

The company has built a diverse portfolio of clients that extends beyond the manufacturing industry, encompassing areas such as office supplies and mid-sized companies, and is deeply involved in collaborative efforts with its clients, engaging in various new projects such as test marketing and collaborative initiatives aimed at enhancing their profitability. Taking a comprehensive and ambidextrous approach, Restar Embedded Solutions combines consulting services with digital tools to identify areas in need of improvement, subsequently providing services that address these challenges.

One of the issues the company is particularly focused on is supporting Japanese SMEs to adopt new digital technologies and innovations in order to reduce labor shortages. “Our mission is to support these SMEs in particular on their journey to digitization and digitalization,” adds Mr. Yanase. “We aim to strengthen this business by helping them implement and adapt to digital technologies. And what reassures our clients the most is that the digital technologies are implemented internally at Restar Embedded Solutions. We offer and recommend approaches that have been thoroughly tested internally."

One significant value the company brings to its clients is the capability to integrate analytical tools that allow them to initiate the analysis and digitization of their financial data and operating environment. Through digital technologies, it presents a numerical representation of the client's operating environment, enabling them to clearly visualize areas for cost reduction. “Once we have highlighted areas where costs can be trimmed, we recommend reallocating those resources toward digital transformation initiatives. This shift in resources is aimed at improving profitability and enhancing productivity,” adds Mr. Yanase.

With operations in Singapore, Shanghai and Hong Kong, Restar Embedded Solutions aims to expand its client portfolio in the regions where it operates, opening itself up to potential partnerships with local electronic trading companies.

Restar Embedded Solutions has witnessed significant growth in operating income over the past two years, and the company's acquisition by Restar Group bodes even better for the company’s aspirations for global expansion and sustainable business growth. However, its broader mission centers around ensuring the well-being and prosperity of its employees and their families, the president stresses. “We firmly believe that their thriving is pivotal to our long-term sustainability. To achieve these objectives, we are actively exploring opportunities for upskilling, potentially through collaborations or alliances.”