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Protecting the diversity of life

Article - December 5, 2011
Committed to preserving the environment, 10 years ago the Villas Boas Group acquired approximately 4,800 hectares of virgin forest and transformed it into a private natural heritage reserve.
The Pontal do Jaburú Ecological Reserve is the pride of the whole group. Located at the confluence of the Araguaia and Crixas rivers, the huge area has dozens of lakes and numerous streams running through it, giving life to an incredible mix of vegetation and wildlife typical of wetland and floodplain environments.

Throughout the reserve are examples of great ecological significance, such as rich and diverse aquatic fauna (including the arapaima and other endangered species), terrestrial fauna (which includes protected animals such as the jaguar), in addition to hundreds of bird species. Ocelots, pirarucus, toucans, storks, and hundreds of other species of animals and plants are kept fully preserved from predatory man.
In keeping with its belief that “happiness is only real when it is shared”, the group has pledged to protect the entire area for generations to come and has registered it with the Instituto Brasileiro de Meio Ambiente e Recursos Renováveis, the Brazilian entity responsible for the preservation of the environment to guarantee no development will ever take place in its grounds. The reserve is maintained purely by funding from the Villas Boas Group and despite numerous requests from Brazilian and foreign entities, no access has been granted to enter and disturb the area.

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