Shicata Packs Speed and Style into Every Bag

By Bernard Thompson

Shicata Co. has been in the bag game for over five decades, and it knows a thing or two about carrying success. From sleek backpacks to trendsetting totes, this Japanese bag maker isn't just filling orders—it's packing in innovation, speed and style.

Founded in 1969, Shicata has built a reputation for producing high-quality original equipment-manufacturer (OEM) and private-label bags, with a production footprint stretching from Japan to Vietnam. The company's private brand, Y'saccs, is a staple of its portfolio, blending function with flair. "Y'saccs is a genderless brand of bags," says Yuji Ohba, president of Shicata, "and while we've been manufacturing them in China, we're now shifting part of that production to Japan."

The pivot to Japanese-made products reflects a broader strategy for Shicata, particularly as inbound tourism rises. “We're not sure what these tourists will accept from us,” Mr. Ohba notes, “so we've started considering premium products made in Japan.” Shicata has already launched this local production from its head office, beginning with a leather version of its iconic ergonomic backpack, a bestseller that typically uses nylon when produced in China.

While Y'saccs represents the premium end of Shicata's offerings—accounting for 20 percent of its product lineup—the firm's bread and butter is lower-priced OEM bags. With a weekly production capacity of 50,000 to 60,000 units, the company's lightning-fast development process sets it apart from competitors. “We don't follow the typical OEM workflow,” says Mr. Ohba. "Instead of designers making drawings, they create the samples themselves and bring them directly to customers. This cuts development time by three to four weeks.”

This ability to turn prototypes into full-scale production quickly has made Shicata a go-to for high-volume clients. Mr. Ohba points out: “One of our largest customers requires quick delivery, high volume and consistent quality. “We meet all three, which keeps them very happy.”

Design innovation is also a daily grind at Shicata, with a goal of creating up to ten new samples each day. The design team keeps pace with trends by attending international fashion events and collaborating with suppliers from Japan, Taiwan, South Korea and beyond. Sustainability, too, is a growing focus, with the company recently incorporating an eco-friendly nylon fabric from Fukui prefecture.

As Shicata expands its e-commerce operations—targeting a 50/50 split between online and physical sales—Mr. Ohba is eyeing international markets like Hong Kong, Taiwan and Thailand. His vision for the future is bold yet grounded: “Our aim is to exceed JPY 10 billion in revenue, but more importantly, I want all our employees to be happy working here.” A company built on speed, style and smiles? Sounds like Shicata Co. has its sights set on more than just bags.