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Exporting Peru to the world

Article - October 18, 2012

The efforts being made at the Commission for the Promotion of Peruvian Exports and Tourism, PromPerú, to raise the country's international profile entered the limelight in September at the World Travel Awards when it was named South America's Leading Tourist Board


Regarded as “the Oscars of the travel industry,” the ceremony also reinforced the reputation of Peru’s rich gastronomy, as the country was crowned South America’s Leading Culinary Destination. At the event, Lima’s Jorge Chávez International Airport and several of the country’s hotels were also lauded as national and continental leaders.

When it comes to doing business, Peru is second only to Chile as the most economically free nation in Latin America, according to the Economic Freedom of the World: 2012 Annual Report. The publication’s global analysis of 144 countries based on 42 distinct variables also showed that Peru had risen nine places to its current ranking as the 24th freest economy in the world. The report measures economic freedom according to five broad categories: size of government; legal structure and security of property rights; access to sound money; freedom to trade internationally; and regulation of credit, labor and business.

The International Monetary Fund (IMF) regards the country as a “rising star” among the new wave of emerging markets thanks to its sustained economic growth based on prudent macroeconomic policies and boosted by rising domestic and international demand.

PromPerú, complemented by various other Peruvian promotion bodies, goes to great lengths to bring such awards and recognition to the attentions of global investors and travelers. Its 2012 publicity campaign focuses on showcasing the real Peru of today: a country not only of great beauty, culture and cuisine, but also of leading business, investment and export opportunities. Its website,, along with inPERU’s and ProInversion’s, offer visitors and potential investors a wealth of easily accessible information about investment, export and tourism opportunities now to be had.

Roberto Hoyle, Executive Chairman of inPERU and President of the Lima Stock Exchange (BVL) says, “inPERU approaches international financial markets to present the country as a whole, not just as a capital market, but also as a market for finance, tourism and business. It works hand in hand with PromPerú and ProInversión.

“inPERU has done a great job exporting Peru, through road shows and private meetings between Peruvian and international peers in the main financial centers of the world.”

In 2012, representatives from inPERU visited London, Hong Kong, Shanghai and Singapore. Next year the organization will be in the U.S. (New York, Chicago and San Francisco), Europe (London and Frankfurt), the Middle East (Dubai), and Asia (Beijing, Tokyo and Seoul).

Mr. Hoyle adds, “inPERU was created to promote foreign investment and develop investment opportunities in our country, presenting it as a nation where public and private interests are aligned and committed to making Peru an attractive destination with many opportunities.”