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Quality underwear and socks focused on customer needs

Article - May 9, 2024

Tutuanna’s stylish underwear and socks are created for women to feel positive about their bodies.

Underwear is an area where quality, comfort, and style must come together perfectly for consumers to be happy with a product. Japan’s Tutuanna specializes in creating high-quality women’s underwear and socks in a variety of designs, from basic to contemporary, at reasonable prices.

The company develops its products with a strong focus on customer needs, asking consumers what they require from underwear to start the design process.

Tutuanna has approximately 260 stores, reflecting customers’ desires to feel the texture of underwear before purchasing. As company president Takaatsu Ueda says: “Humans cannot perceive texture over the internet.” In addition, the company’s seasonal and trend-conscious products are created to adapt to customers’ changing needs.

Tutuanna’s leading Bra of Destiny line combines current trends with feminine touches to create a sense of kawaii (cuteness) and value for money. This combination of quality and pricing has enabled Tutuanna to expand internationally, and it now has a retail presence in China. The company is set for further development in South Korea and other Southeast Asian countries, where it aims to work with like-minded partners with a knowledge of the local market.