Although ThaiBev’s most internationally famous and popular beverage is Chang beer, the company is broadening its reach and garnering new customers thanks to its other products.
“We are growing our product portfolio, and now increasingly concentrating on our non-alcoholic beverage portfolio,” says President and CEO Thapana Sirivadhanabhakdi. “We are creating typically Asian drinks, like the green tea. Under the Oishi brand, we have a drink called Amino Plus that comes from the amino extract and articulates the functional benefit of the beverage.”
These new beverages, along with ThaiBev’s other classic products, are designed to gain market share in new markets. So far, the company has entered Myanmar via its acquisition of F&N and is working jointly with a local sister company in Vietnam to see how ThaiBev can best distribute its products in its neighbour to the east.
When asked if ThaiBev is a local-to-local or more of an emerging international player, Mr Sirivadhanabhakdi responds, saying: “Obviously, we have the ambition to become the regional powerhouse in the beverage business. Our aim is to always offer a quality beverage product to cater to the needs of the end-consumers and adapt to the lifestyle of the consumers in each of the segmented markets.”
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