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Loreto. The low price of paradise

Article - November 2, 2012
In Baja California Sur State investors can find a perfect match of world-class natural beauty without the world-class price tag
Since Fonatur first set sights on it 30 years ago, Loreto has remained a well-guarded secret in the centre of the Baja California Peninsula, alongside the Sea of Cortés. Now the secret is out.

This little town, known before to only a few savvy tourists and expats, is on the brink of becoming the world-class tourist destination Fonatur initially envisioned, thanks to a wave of new campaigns to encourage tourism development in Mexico.

Loreto is part of a three-part Integrally Planned Resort (IPR) master plan encompassing 10,205 hectares of land bought up by Fonatur in the 1980’s. The plan includes the town of Loreto, the Nopoló tourist zone and the Puerto Escondido marina. However, because over 60 per cent of both Nopoló and Puerto Escondido are destined for environmental preservation, Loreto is considered the most opportune site for both tourists and investors.

As the most important zone for development in the area, Loreto has been provided with essential amenities including the international airport, a phone station, electrical substation, sewage treatment plant and a highway network that ties them all together. The town also comes equipped with a tennis club of nine courts, a stadium seating 280, and a stunning 18-hole, par-72 golf course. These amenities, and the low cost of living make this area a truly undiscovered paradise.

Its low profile has kept real estate prices in Loreto and the surrounding area extremely low, a fact of which investors are quickly becoming aware. Although there is still plenty to go around, Loreto has a habit of converting tourists into expats.

Every year from November to February friendly locals welcome ecotourists, kayakers and whale watchers from all over to the clear blue waters of Loreto Bay National Park, Mexico’s largest sea environmental reserve. The Sea of Cortés is actually one of the most bio-diverse bodies of water in the world and offers an extremely wide array of aquatic activities. The Sierra de la Giganta, which begins just west of Loreto and extends south toward La Paz, provides the perfect backdrop of mountainous and desert terrain, especially for those interested in a kayaking expedition along the coast. 

Loreto is quite literally, a promised land for swimmers, divers, snorkelers, sailors and even sport-fishermen from March to September. The water is warm enough to dive into wearing just a bathing costume and with visibility, at times, of 65 feet, it’s not uncommon to share an adventure with dolphins who also call it home.