Over the years, consumer demands evolve. In this day and age, there is a greater emphasis on trading in a fair way, for example, with product origin and traceability.
SUBSOLE S.A. is a 20-year old Chilean fruit exporting company whose business model covers production assistance, quality control and traceability, R&D, financial assistance, logistics, best practices and certifications, and social and environmental responsibility. Ranked among the top 10 fruit exporters in Chile, SUBSOLE delivers clean and healthy fresh fruit from many growers in every growing area in the country.
With such tight control over the entire chain, SUBSOLE can offer the unique guarantee that from bud-break, early in Spring time through delivery, its products gather five important variables: high quality, care for the environment, residue-free fruit, traded in a committed fair way, and an ever shorter link between grower and consumer. Indeed, British supermarket chain Tesco has named SUBSOLE best provider from the southern hemisphere for the past two years, an accomplishment no other company has ever achieved. The company was also among the first to receive the Sedex certification for labor issues and Leaf certification for environmental practices.
Jose Miguel Fernandez, CEO of SUBSOLE, speaks tenderly of the company’s relationships with the producers, who also double as partners. “All SUBSOLE partners are producers. They’re not multinationals, they’re not branding companies, nor mega-businesses. Instead, they’re people deeply rooted in agriculture,” he explains.
Consequently, SUBSOLE – which also places quality above quantity – ensures that the business of agriculture is profitable for the growers, and not just the middlemen and retailers.
SUBSOLE began 20 years ago with table grapes, but soon included many more fruits in its repertoire – including avocadoes, kiwis, clementines, oranges, pomegranates and cherries – thanks to Chile’s favorable Mediterranean climate and long growing seasons.
The company exports to more than 50 countries around the world, although the U.S. market takes in just over 50% of exports.
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