As the most economically free and politically stable country in Latin America, Chile receives plenty of business visitors, who often return to the country for a longer and more pleasurable stay, not satisfied with their few meeting-filled days.
One particular company, Travel Security
, specializes in corporate tourism as a logical extension of its parent company’s other business activities. Travel Security is part of the Chilean financial conglomerate Grupo Security, which also participates in finance, investment, insurance and real estate.
“This group is well positioned within the finance sector, enjoying a 3% market share in banking,” explains Guillermo Correa, executive president of Travel Security. “Grupo Security is focused on serving companies and high-end clients, and this is also reflected in the profile of Travel Security’s clients.”
|‘GRUPO SECURITY IS FOCUSED ON SERVING COMPANIES AND HIGH-END CLIENTS, AND THIS IS ALSO REFLECTED IN THE PROFILE OF TRAVEL SECURITY’S CLIENTS’|
‘IN CHILE, BOTH THE OUTBOUND AND THE INBOUND MARKETS HAVE GROWN MARKEDLY. IN THE LAST FEW YEARS, THEY’VE SEEN DOUBLE-DIGIT GROWTH’
Thanks to a partnership signed with American Express Travel in 2009, Travel Security is the exclusive representative of the world’s largest travel agency in Chile. At the signing, Mr. Correa said that “this alliance consolidates Travel Security’s leading position in the corporate client segment and allows us to offer new benefits to our customers, who require superior quality standards.”
Where the company excels is in providing an integral service, one that goes beyond a competitive and comprehensive offering of products and providers, but also includes expert consultancy backed by extensive experience.
Travel Security offers travel packages, flights, hotels and assistance for destinations not only in Chile but also around the world. Moreover, it has both Chilean and foreign clients.
“In our line of business, we work with a network of operators for our budding receptive tourism operation, which seeks to bring foreign tourists in,” says Mr. Correa. “Another goal of ours is to encourage Chileans to travel abroad. In Chile, both the outbound – that is to say, the number of Chileans who travel outside – and the inbound markets have grown markedly. In the last few years, they’ve seen double-digit growth. Trips suddenly became a first necessity thanks to the country’s economic development.”
One specific area in which Mr. Correa, who is also the president of ACHET (the Chilean Association of Tourism Companies), would like to see more “aggressive and focused” inbound growth is tourism related to sectors such as medicine. This sector, he says, reinvests a large part of its sales in incentive trips, congresses and events. “Our target is to attract these kinds of groups to Chile,” he says.