PPLIC: A history of helping the people of the Philippines

Article - November 17, 2011

Philippine Prudential Life Insurance Company, Inc. (PPLIC) has a long history of developing low-cost products and CSR initiatives which benefit Philippine society.

Gregorio D. Mercado, President and CEO of PPLIC, explains: “As far back as the 1980s we were providing micro-insurance. Back then, we were the only provider to offer cooperative members policies with affordable premiums. And in the early 1990s we formed a pool of insurance companies so we could secure the life insurance coverage of overseas Filipino workers.”

The company has also been involved in CSR programs that include building homes for the poor. Mr. Mercardo says: “We recently launched the PPLIC – AMPAP Village and we’re doing our share. All insurance companies should do this because the biggest expense in one's household is rent. If that is covered then you have a little money left for other necessities like insurance.”