For the Smiles of All the Children of the Earth

MARUTUKA IRYO, led by President Takahiko Takaura, is adapting to Japan's changing demographic and market dynamics. With a declining population and increasing societal disparities, Mr. Takaura emphasizes the importance of basic marketing principles and leveraging digitalization for sustainable growth.

"By 2050, more than 700 municipalities may no longer exist in Japan. We cannot stick to the market share principle," Mr. Takaura states. He underscores the necessity of analyzing market demands using advanced AI technologies and digital tools. This ensures the company meets core demands efficiently.

Sustainability is a cornerstone of MARUTUKA IRYO's business model. The company plans to establish shops for recycled products, offering durable and affordable clothing tailored to different communities. Addressing economic disparity, this initiative aims to create a recycling-oriented society.

The company's focus on quality and longevity is reflected in its product design and manufacturing processes. Mr. Takaura highlights the use of traditional Japanese textiles and innovative weaving techniques, such as Banshu-ori, to create high-quality, durable clothing. "Many of Daddy Oh Daddy's products are made in Japan, utilizing traditional weaving styles," he notes.

MARUTUKA IRYO is also exploring international markets to counterbalance shrinking domestic markets. With inquiries from Mongolia and Taiwan, the company is keen on expanding its brands overseas. "We want to expand all our brands," Mr. Takaura says, indicating a strategic push for international growth.

In-house designers play a crucial role in maintaining high standards. They prioritize children's comfort, safety, and contemporary trends, ensuring the clothes are both practical and aesthetically appealing. "Most of our in-house designers have children, so they think about their children when they come up with ideas," the president shares.

MARUTUKA IRYO's brands, including Moujonjon and Daddy Oh Daddy, cater to various needs, from urban use to outdoor activities. The integration of unique textiles and innovative technologies positions these brands as leaders in the children's clothing market. Daddy Oh Daddy, for instance, blends urban aesthetics with practical outdoor styles, appealing to modern families seeking versatile clothing options.

Looking ahead, Mr. Takaura envisions MARUTUKA IRYO continuing its legacy of producing high-quality, reasonably priced products cherished by consumers worldwide. His strategic vision and commitment to sustainability and innovation are set to guide the company through future challenges and opportunities.