F.D.C. Products, which operates Japan's leading jewelry brand 4°C, focuses on customer diversity, developing products and brands that meet the needs and desires of a wide range of customers.
In 1972, when the only options were “jewelry” and “accessories,” 4°C introduced a new concept to Japanese society: “fashion jewelry.” This concept has been embraced and supported by many women, helping it grow over the years. President Ichiro Okafuji firmly believes that, in response to the recent diversification of customer values, it is crucial to appeal to customers' needs and desires to secure the future market. With over 50 years of overseas experience, the company is eager to expand into Asian markets, particularly China, Taiwan, India, Thailand, Vietnam, Singapore, and Malaysia.
To cater to a variety of values such as gender neutrality, taste, lifestyle, price range, the company offers seven unique brands, including its flagship brand “4°C,” Canal4°C, and cofl by 4°C. 4°C was originally established as a way for women to express themselves and show their identity and uniqueness. Mr. Okafuji notes that “customers recognize an important aspect of 4°C jewelry is the means to experience emotions such as courage and happiness, to create good memories and connections with others, or even to act as a good luck charm. We want our products to decorate and enrich each person’s life.”
Responding to the diversifying values of customers involves understanding them. Building a loyal customer base is a key aspect of the company's business. The company aims to continue attracting customers through modern designs as well as pieces that stir up memories of the 4°C brand for the older generation.
Fashion has a mysterious power to move people's emotions. In this age of diversity, 4°C will continue to evolve its fashion jewelry so that every customer can lead a life true to themselves. The company aspires to become a 100-year brand that brings happiness to its customers.
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