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Business excellence

Article - April 30, 2014
Pakistani conglomerate Fauji Foundation derives its welfare funds from its business interests in a wide range of economic sectors
FAUJI FERTILIZER COMPANY

FAUJI FERTILIZER COMPANY

Fauji Fertilizer Company Limited (FFC) is the largest urea manufacturer in Pakistan and a leading national enterprise with a global outlook, effectively pursuing multiple growth opportunities and maximising returns to the stakeholders, whilst remaining socially and ethically responsible.

Incorporated in 1978, FFC now operates three world-scale urea plants with an aggregate design capacity of over 2 million metric tonnes per annum. FFC operates the largest marketing network in the country, with more than 50 per cent market share thanks to the nearly 3.5 million tonnes of fertiliser per annum it sells under its brand Sona, which means gold in Urdu.

The company also holds diversified stakes of 50.88 per cent in Fauji Fertilizer Bin Qasim Limited (FFBL), 43.14 per cent in Askari Bank Limited, 6.79 per cent in Fauji Cement Company Limited and 12.5 per cent in Pakistan Maroc Phosphore SA (PMP).

In line with its strategy of diversification, the pioneering, Fauji-owned FFC Energy Limited is contributing 50 MW to the national grid through the country’s very first wind farm. Meanwhile, the recently acquired FFC Al-Hamd Foods Limited is setting up a state-of-the-art individually quick frozen (IQF) fruits and vegetables plant – the first of its kind in Pakistan. 

FFC is listed on all three of Pakistan’s bourses and stands high amongst the largest corporate entities. FFC’s securities are one of the most actively traded scrips on the stock exchanges. It has figured prominently amongst the top 25 companies at the Karachi Stock Exchange (KSE) and has been declared first position thrice in the past two decades.

The company has also won recognition in the form of various corporate awards by prominent local and foreign corporate forums. In 2013, British industry analyst firm Plimsoll declared FFC as the 13th most profitable and 39th largest company in the world’s top 100 fertiliser manufacturers. 

Internationally FFC is well recognised as a member of International Fertilizer Industry Association (IFA), Arab Fertilizer Association and UN Global Compact.


FAUJI  FERTILIZER BIN QASIM COMPANY

A renowned name in the Pakistani fertiliser industry, Fauji Fertilizer Bin Qasim Limited (FFBL) produces top fertiliser brands optimised for local cultivation needs. Incorporated in 1993 and built at a cost of $468 million in Karachi, FFBL is the country’s largest diammonium phosphates (DAP) and granular urea fertiliser manufacturing complex.

FFBL, whose vision to improve productivity and the lifestyles of millions of farmers nationwide, is Pakistan’s sole producer of DAP and granular urea and an extensive upgradation programme has greatly enhanced production capacity. The company’s path of growth in the market compels it towards new explorations and to constantly re-define business horizons. Furthermore, FFBL is firm in its commitment to observe the industry’s best practices.

The fertiliser company is listed in all three Pakistani stock exchanges and stands amongst the top 25 companies at KSE. However, FFBL is not one to rest on its laurels. Last year, it decided to diversify by venturing into the food business, incorporating two fully-owned companies – Fauji Foods Ltd (FFL) and Fauji Meat Ltd (FML) – thus widening its footprint in Pakistan and internationally.

Also in 2013, FFBL took on a 21.6 per cent stake in Askari Bank Ltd, 35 per cent in Foundation Wind Energy I, 35 per cent in Foundation Wind Energy II and 1.36 per cent in Fauji Cement Co Ltd. FFBL as part of Fauji Group entered into a joint venture with Office Chereifien des Phosphore SA to incorporate Pakistan Maroc Phosphore, Morocco, with 25 per cent shareholding.

FFBL, a member of the International Fertilizer Industry Association, is working with Human Development Foundation, a US-Pakistani NGO engaged in community development activities, namely in health and education. There are PKR 49.1 million (£280,500) earmarked for a project to transform “the under-privileged community of Ghaghar Phattak, Bin Qasim Town into a fairly modelled village in Human Development Perspective”. Moreover, FFBL also contributes more than PKR 5 million annually in the form of donations to philanthropists.

CORPORATE PROFILE:

FAUJI GROUP

•Gross assets: US$7.0 billion
•Net worth (gross): US$2.0 billion
•Annual turnover: US$2.7 billion
•Return on equity (ROE): 35% (avg)
•Largest manufacturer of fertiliser
•Second largest manufacturer of cement
•Diversified portfolio: fertiliser, cement, energy, oil & gas, sea terminals, banking and food sectors


CONTRIBUTION TO NATIONAL ECONOMY

•Highest tax payer to the National Exchequer: US$1.12 billion (FY 2012/13)
•60% of dividend earnings paid to private shareholders
•CSR contribution by group companies: US$2.5 million
•Jobs for over 21,000 employees, including 5,000 ex-servicemen
•Foreign direct investment
in group companies

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