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Fashion Must Be Fun, the Kuipo Way

Article - May 13, 2024

In an increasingly fast-moving industry, the eco-friendly bag manufacturer prides itself on its resilient production base and ability to react first.

Founded in 1965, Japanese bag manufacturer Kuipo first entered into licensing agreements with major companies such as Benetton and Moschino in the 1980s and is today regarded as a global industry player. 

Known for its flexibility and ability to adapt, Kuipo's private label 'genten' has always been ahead of the curve when it comes to promoting sustainability, with its low-impact vegetable-tanned leather bag being a case in point.



Besides a renewed focus on luxury goods, other recent changes have seen the company taking advantage of the growth in e-commerce.

As President Satoshi Okada explains: “We are trying to integrate a combination of both physical stores and our e-commerce platform together in order to provide customers with a unique experience.”

Above all, however, Mr. Okada is keen that the industry should retain its sense of fun.

 

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