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Exporting the monozukuri philosophy

Article - July 3, 2020

“We always pursue quality through a high level of craftsmanship and manufacturing standards”


As Japanese SMEs have embraced globalization in a bid to expand international operations, many have moved production overseas, particularly to high-growth markets in Southeast Asia.

As such, a major priority for these fi rms is ensuring that the high quality of their products is maintained through the adoption of monozukuri principles at their overseas factories – something that electronics components maker, Emuden Musen Kogyo Co., Ltd. has managed to do successfully as it has shifted some  anufacturing to China and Vietnam.

“We always pursue quality through a high level of craftsmanship and manufacturing standards,” says Emuden president, Yasunori Yanagida. “The key to maintaining our high-quality standards in each of our overseas subsidiaries is to create a manufacturing structure where we share a common philosophy, process and discipline. To achieve this synchronization and to ensure the quality of our products in every plant and country, we conduct training and education for our employees overseas.”

The move has allowed Emuden to be closer to its customers, the majority of whom are in China and Southeast Asia and for whom it supplies BNC connectors, terminal blocks, AC inlets, and cables.

Key to the high-quality and performance of Emuden’s electronic components is the company’s own unique ‘Cell Production Method’. Under this fully-integrated monozukuri-based production system, Emuden controls all stages of the process, from design and development, to progressive press, plastic molding, processing, and molding. Moreover, the company also creates the assembly, the molds for the assembly, and even the machinery used in the manufacturing assembly line.

“We work on the reform of the production method to get better results in terms of productivity and efficiency,” says Mr. Yanagida, who adds that Emuden’s objective over the next decade is to “solidify our overseas facilities and the overseas manufacturing structure environments between Vietnam, China and Japan” and find new partners as it looks to gain a foothold in the automotive market.