Colombia’s retail leader, Grupo Exito, is on a path of growth that is seemingly without obstacles. With three brands (Carulla, Exito and Surtimax), Grupo Exito already has 487 stores in 84 towns, but where Carlos Mario Giraldo Moreno, Group CEO, sees huge potential is in 200 new townships around the country that “have space for a formal retail proposal.”
He adds that the group’s US$1 billion in liquidity is being used for both domestic and international expansion.
Grupo Exito pioneered online retail in Colombia, offering its products through its digital platforms exito.com and carulla.com. In addition, Grupo Exito has its own brand of shopping malls – VIVA – through its real estate arm, as well as its own private food and clothing labels.
Throughout its history, the group has remained constant in its dedication to people. “One thing that is fundamental from our founders is that we owe everything to our customers, we work for them and try to find new ways to satisfy them,” says Mr. Giraldo.
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