Since its inception 23 years ago, GRIP INTERNATIONAL has led the expansion of the golf apparel market and broken through the borders to bring it to the world.
“Our brands are bursting with potential and limitless opportunities for growth, ready to reach new heights.” Takaharu Kawata Chairman and CEO, Grip International Co., LTD.
Golf is more than a sport in Japan—it’s a statement, embraced by over 8 million players and forming the world’s second-largest golf community. Here, the game transcends fairways, embodying ambition, precision, and style. From advanced clubs to impeccably crafted apparel, golf in Japan is elevated to an art form where every swing reflects innovation and excellence.
Leading this cultural evolution is GRIP INTERNATIONAL, a revolutionary force in golf apparel. Two decades ago, the sportswear market was crowded, but Chairman and CEO Takaharu Kuwata saw an untapped opportunity. “We wanted to create a golf wear market that can accept those who like luxurious brands,” he explains. “I wanted to be called a pioneer in a new market, blazing a trail as a trendsetter.”
This vision redefined the game, making GRIP INTERNATIONAL a true industry leader whose example global giants now follow.
Mr. Kuwata believes this new market he helped create has sustained the number of golfers despite the declining population of Japan. Furthermore, in order to secure GRIP INTERNATIONAL’s success, Mr. Kuwata began to approach the global market before the company had even launched. “Even 23 years ago, I recognized the looming threat, and I made a clear, unwavering decision to expand internationally,” he says. Quickly, it established strong relationships in Taiwan, South Korea and Thailand. He explains, “This was never just about building a business—it was about redefining the industry's boundaries on a worldwide scale.”
From the flagship store Fine Second in Kobe’s Sannomiya district, GRIP INTERNATIONAL has curated its diverse brands like the elegant Heal Creek that focuses on the perfect silhouette. The MUNITALP brand takes this to the next level, focusing on a fashionable black and white aesthetic. Mr. Kuwata says that it can be challenging to connect with European audiences who prefer function over fashion. But he points out, “this presents an exciting opportunity for us to introduce them to the unique blend of style and performance that our designs offer.” Mr. Kuwata is also excited about the VIVA HEART brand that brings bold, vibrant colors to the field and is worn by world number 9 golfer Ayaka Furue. “Designed to uplift players and inspire confidence, it turns every round of golf with friends into a dynamic, colorful experience,” he says.
With the next generation coming through the ranks of GRIP INTERNATIONAL, Mr. Kuwata says the company is ready to continue growing. “I am now supported by my son and our many young staff, all very capable of handling both domestic and global business needs.”
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